Wisdom.marothia techs
Project Overview:
Wisdom Marothtia Techs offers an innovative Easy Order Management System (EOMS) specifically designed for online sellers. Their software empowers businesses with features like:
- Bug Fixes: Addressing issues like incorrect return tickets and multi-quantity order sounds.
- Enhanced Efficiency: Boosted scanning speed and streamlined inventory updates.
- Reconciliation Tools: Seamless return and payment reconciliation processes.
- Comprehensive Management: Listing inventory management, ticket handling, and a dedicated Ecommerce Manager for Meesho sellers.
Challenges
- Limited Customer Reach: Wisdom Marothtia Techs struggled to attract potential customers online.
- Low Brand Awareness: They lacked online visibility, making it difficult for online sellers to discover their EOMS solution.
- Client Acquisition Obstacles: The company faced challenges in connecting online sellers with their platform.
Solutions
- Engaging Animation Video: An explainer video was created to clearly showcase the features and benefits of the EOMS, helping customers understand how it simplifies order management.
- Targeted Landing Pages: Informative landing pages were developed to capture leads and provide detailed information about the EOMS.
- Data-Driven Google Ads: Google Ads campaigns were launched to reach online sellers actively searching for order management solutions.
- Strategic Social Media Marketing: Targeted social media ad campaigns were implemented to increase brand awareness and product visibility across relevant platforms.
- Content Marketing Strategy: A content marketing strategy was established, involving blog posts covering various order management challenges and how the EOMS provides solutions (consider high-search-volume keywords for blog topics).
Outcomes:
- Exponential App Installs: The implemented strategies resulted in a significant increase in app installations, exceeding 100 per day.
- Increased Lead Generation: Social media efforts generated a steady flow of leads (over 10 daily) from potential customers.
- Enhanced Online Inquiry Flow: Online inquiries from interested sellers significantly increased.
- Sales Growth: Daily sales were achieved, demonstrating the effectiveness of the marketing efforts.
- This case study highlights how Wisdom Marothtia Techs leveraged a multi-channel marketing approach to overcome initial challenges and successfully reach their target audience. By creating engaging content, utilizing targeted advertising, and focusing on lead generation, Wisdom Marothtia Techs effectively established their EOMS as a valuable solution for online sellers.
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