Auxa Retail
Project Overview:
Auxa Retail is an e-commerce store specialising in lifestyle products. They faced challenges in generating consistent online sales and brand awareness. Our goal was to utilise Google Ads to increase website traffic, conversions, and ultimately, sales.
Challenges
- Low online presence: Auxa struggled with minimal visibility on search engines, hindering organic traffic.
- Stagnant sales: Low sales volume resulted in high product inventory and stagnant business growth.
- Limited reach: The website lacked effective strategies to attract new customers.
Solutions
- Low online presence: Auxa struggled with minimal visibility on search engines, hindering organic traffic.
- Stagnant sales: Low sales volume resulted in high product inventory and stagnant business growth.
- Limited reach: The website lacked effective strategies to attract new customers.
- Shopping Campaigns: Launched targeted campaigns for trending products to capture relevant search traffic.
- Search Network with Audience Targeting: Created search ads focusing on high-volume keywords, attracting qualified traffic with purchase intent.
- Display Network Remarketing: Retargeted website visitors who previously showed interest, encouraging them to complete purchases.
- Performance Max Campaigns (Optional): (Consider including this if it was used) Leveraged Google’s automation to optimise ad placement across various networks, maximising reach and conversions.
Results
- In-depth analysis: We conducted a comprehensive website audit following Google Ads best practices. Additionally, we analysed competitor strategies to identify opportunities for Auxa.
- Improved ROI: Client achieved a remarkable 4x return on ad spend (ROAS), signifying a significant increase in revenue generated through Google Ads investments.
- Improved ROI: Client achieved a remarkable 4x return on ad spend (ROAS), signifying a significant increase in revenue generated through Google Ads investments.
- Improved ROI: Client achieved a remarkable 4x return on ad spend (ROAS), signifying a significant increase in revenue generated through Google Ads investments.
Outcomes:
- Online sales soared by an impressive 142%, directly impacting Auxa’s bottom line.
- ROAS improved by a factor of 4, showcasing the exceptional return on investment achieved through Google Ads.
- This case study demonstrates the power of a well-planned and executed Google Ads strategy. By addressing Auxa’s initial challenges, we were able to significantly improve their online presence, drive sales, and ultimately, propel their business growth.
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