Pay-per-click (PPC) advertising is a great way for businesses in Ahmedabad to reach more people online. It helps drive traffic to websites, get more leads, and grow sales.
But as more companies start using PPC, it’s important to find new ways to stand out.That’s where video ads come in.
Video ads are becoming a key part of PPC campaigns.
They’re more engaging than regular image or text ads and work better at grabbing people’s attention.
In a city like Ahmedabad—where people are active on YouTube, Instagram, and other video platforms—video ads can help your brand reach the right audience faster.
Why Video Ads Are Becoming Popular in PPC
- People Engage More with Video
Videos are more interesting to watch than plain images or text. They make it easier to explain what a business does or how a product works. This makes people more likely to click on the ad and learn more.
- Higher Clicks and Better Results
Video ads usually get more clicks than normal display ads. This means more people are visiting your website, and more of them may become customers.
- People Prefer Watching Over Reading
Many internet users in India now prefer watching short videos instead of reading long posts. For businesses in Ahmedabad, this change in behaviour makes video ads a smart choice.
Why Ahmedabad Businesses Should Use Video Ads
- Connect with Your Local Audience Easily
Video is a great way to speak directly to your customers—especially in a diverse city like Ahmedabad. Whether you use Gujarati, Hindi, or English, video helps you tell your story in a way that feels personal and relatable.
- Show What You Actually Do
It’s one thing to talk about your product or service—but showing it in action is way more powerful. A quick video demo, a behind-the-scenes clip, or even customer feedback can help build trust and make it easier for people to choose you.
- Stay in People’s Minds
Let’s be real—people scroll past text ads all the time. But videos? They grab attention and stick. If someone sees your brand in a video, they’re much more likely to remember you later when they’re ready to buy.
- Reach More People, Everywhere
One of the best parts about video ads is how flexible they are. You can run them on:
- YouTube
- Facebook and Instagram
- Google Display Network
How Video Ads Fit into a PPC Strategy
Types of Video Ads
There are different kinds of video ads, such as:
- Skippable ads – Viewers can skip after a few seconds
- Non-skippable ads – Short videos that viewers must watch
- Bumper ads – Very short, unskippable ads (about 6 seconds)
- Outstream ads – Play on websites or apps outside YouTube
Each type can be used based on your goal and budget.
Targeting Options
Video ads in PPC can be shown to people based on:
- Location – You can target people in Ahmedabad or nearby areas
- Age and gender – Choose the right audience for your business
- Interests and behaviour – Show ads to people based on what they like or search
- Remarketing – Show ads to people who already visited your website
Common Challenges with Video Ads
- Video Creation Costs
Making a good video can take time and money. Businesses need to plan the video, shoot it, and edit it well. But with affordable tools and smartphones, even small businesses can make quality videos without spending too much.
- Tracking Results
It’s important to measure how your video ads are doing. This includes checking how many people watched the video, clicked the link, or bought something after watching. This helps improve future campaigns.
- Competition is Rising
As more businesses use video ads, it’s important to make content that’s clear, interesting, and different from others. This helps your video stand out.
How a PPC Advertising Company in Ahmedabad Can Help
- Local Understanding
A PPC advertising company in Ahmedabad knows what kind of videos work best for the local audience. They understand what people in the city want to see and hear.
- Help with Video Creation
Agencies can help plan, shoot, and edit your video ads. They have the tools and experience to make videos that look professional and deliver your message clearly.
- Better Campaign Management
A good agency will:
- Find the right audience for your ads
- Choose the right platforms and ad types
- Track your campaign’s results
- Adjust the campaign to improve performance
This makes sure your money is being spent wisely.
- Regular Updates
PPC agencies provide reports showing how your video ads are performing. They track clicks, views, sales, and other results so you can make informed decisions.
Real Example: Success from Video PPC Ads
A women’s clothing store in Ahmedabad decided to run short video ads as part of their PPC campaign. The videos showcased new arrivals, styling tips, and limited-time offers—targeted specifically at local women shoppers. Within just a month, the store saw:
- 40% increase in footfall from women viewers
- A noticeable boost in online engagement and time spent on their website
- 30% higher sales compared to their usual image/text ads
This shows that even small changes—like using video—can lead to big improvements.
Video ads are no longer just an extra—they are becoming a key part of online advertising.
For Ahmedabad businesses, adding video to your PPC strategy can help you reach more people, explain your offer better, and get better results.
As more people watch videos daily, and more brands compete online, now is a great time to include video ads in your marketing.
Durja Infotech, a trusted PPC advertising company in Ahmedabad, can help you plan, create, and run video campaigns that actually convert—whether you’re looking to boost foot traffic, increase website visits, or grow sales.
Partnering with Durja Infotech means you get the latest tools, strategic insights, and hands-on support to make your video PPC ads stand out—and translate views into customers.
If you want to boost your brand’s visibility, increase footfall, and grow sales with video advertising, now’s the perfect time to take the next step.
Looking to grow your business with PPC video ads?
Partner with a team that understands your goals and your local audience.
Visit Durja Infotech To learn how video ads can help your business grow.
